Embroid Now is a start up with a franchise idea that is mall based. This brochure design was needed for a Las Vegas trade show. They are a small business with a small budget. My focus was a different style of brochure that looked expensive, but was very affordable.
The brochure is a 22″ x 8.5″ brochure flat and 8.5″ x 11″ folded. Embroid Now needed a brochure that would stand out, but also feature their franchise.
- Brand Development & Positioning
- Business Identity Design
- Logo Design
- Typographic Standards
- Tradeshow Design
The owners behind Embroid Now had an interesting, bold idea for their branding of their franchise. They wanted something that would be approachable, fun, user-friendly, and not show start up. It was important that the logo and branding be edgy.
The large, vibrant images used on their brochure are trendy and inviting. Embroidery in the malls is not a new concept, but wanted to stand out from the competition.
They wanted something that would be approachable, fun, user-friendly. Being that their target audience would primarily be young entrepreneurs, it was important that the logo and branding be trendy and convey competency.
They liked the idea of using some type of needle and thread, and after some research and iterations we settled on needle, which has a variety of meanings.
The large, vibrant images used on their brochure and trade show are inviting; the trade show was a success and the design presented their brand as expected.